Facebook Live Broadcasts Attract 10x More Interaction.
Users Comment On Facebook Live Videos 10x More Than That Of Regular Videos
Facebook Live is a dream for engagement, driving comments at over ten times the rate of non-live videos.
Because the focus of Facebook Live is a window into and interaction with a moment in time as it unfolds in real time, commenting is about being a part of a live conversation. It exists in a way that is more dynamic and prone to evolution than commenting spaces on regular videos, and that’s a powerful engagement tool.