Can we live stream on Linkedin? In this article we look at the options.
We have previously written about the main advantages to broadcasting on LinkedIn. Read that here.
Currently only eligible LinkedIn members and pages can create and broadcast on LinkedIn. There is no set application process to request access to broadcast on LinkedIn as eligibility is based on a set of criteria that LinkedIn dictates. Once you meet these criteria you can "trigger" this option.
This criteria is as follows.
Audience base
Members and pages with more than 150 followers and/or connections are eligible to be evaluated for LinkedIn Live access.
A history of abiding by their Professional Community Policies
They say "we want to ensure our members have a safe, trusted, and professional experience on LinkedIn, as defined by our Professional Community Policies. Only members, pages, and their admins that have a good standing record will be considered for Live Video access."
Geography
LinkedIn Live is not available at this time for members and Pages based in mainland China.
Other
Your account or page must have been created at least 30 days before needing to go live.
If you do not meet one or more of their criteria, you will not have access to create or broadcast LinkedIn Lives.
What happens next?
Once you meet all of their criteria, there are three ways to trigger this function on your profile or Page and get access instantly:
Create an event on LinkedIn: If your profile or Page is eligible, you will see the option to select LinkedIn Live in the Event format dropdown. If you don’t fulfil the criteria, you will not see LinkedIn Live in the dropdown or the event format dropdown will be missing.
To trigger a review of any Pages you admin, change the organiser in the Organiser dropdown menu, or the event format dropdown will be missing.
Create an event via a preferred third-party broadcast tool: You'll be notified immediately, if your profile or Page has access to LinkedIn Live or not.
Turn on creator mode: During this process, you will see if LinkedIn Live is available to you under creator tools. Creator Mode is not available for pages.
Going Live
You can't use a webcam to broadcast your event, you need to broadcast to LinkedIn via RTMP or using one of their approved platforms. At this stage give us a call and we can look after the technical content for you.
We broadcast all sorts of events from simple single camera talks to multi-camera outside broadcasts.
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