INSTAGRAM LIVE BROADCASTER
PROFESSIONALLY STREAM TO YOUR INSTAGRAM ACCOUNT LIVE
Instagram is one of the most popular social media platforms
and our clients love to use it.
As of December 2023 we can broadcast directly to
your instagram account.
CASE STUDY - LOVE CANNED FOOD FESTIVAL
CLIENT BRIEF
Working with a Global PR firm we were invited to shoot, edit and stream an instagram festival for a multinational food company.
The four day event would need to be broadcast across various Instagram brand channels including Branston and Bachelors.
We spent a week advising and planning the shoot and then the production process involved filming introduction clips in the clients fantastic new kitchen in Liverpool with event host and TV Chef Phil Vickery.
INFRASTRUCTURE
Being mindful of social distancing we rigged the kitchen for filming.
Phil cooked one of his recipes and was a joy to work with.
As his content was pre-recorded we supplied a monitor for Phil to see himself in the 9:16 aspect ratio that we would be broadcasting in.
This allowed him to ensure he did not move things out of frame.
We also recorded an 'as live' conversation between him and another chef which again they could both view at the time of recording.
Our Motion Designer created a lovely animated countdown sequence for the start of the broadcasts as well as lower thirds and a transition.
Our Photographer captured general shots for the PR team and our Editor then created all the edits including ones suitable for IGTV.
This was a really good example of multiple creatives coming together and delivering a technically challenging project. We film everything in 16:9 widescreen so adapting to shooting in the rotated aspect ratio was a little challenging.
OUTCOME
The client was very happy with the results and is hoping to run the festival again next year.
“StreamWorks were crucial for the delivery of our event.
From the beginning, they provided the right guidance on how we should conduct the Festival and were always responsive and available to counsel us on the technical production aspects.
They have the expertise we needed to feel confident about running our first-ever virtual event. It was incredibly useful and critical having StreamWorks on board for the project – we couldn’t have done it without them!”
If you need to record or stream with a multi-camera solution to Instagram or any platform please get in touch today for a no obligation discussion.
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