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How to plan a Webinar

Updated: May 12

The best way to plan a webinar is to start at the broadcast date and then work backwards.

Below you can read a range of steps we feel you should follow to help make the event successful.

Determine the broadcast goal

What are you trying to accomplish by holding the event? What content is your audience looking to see and hear?

Identify who your target audience is

Who does the broadcast need to resonate with? Existing customers, new customers or prospective ones.

Arrange the right format and topic

It's now time to start getting creative. How do you want the webinar to look? Staging style, casual or formal. What sort of venue and how does that reflect to the audience? What speakers will we bring in? We can advise and help with this if need be.

Book your presenting team

The chemistry on-screen between your presenters and audience is really important.

When you have booked the team make sure they are involved in some way in the production planning. We have a range of experienced presenters we can recommend if needed.

Content and agenda planning

Most webinars follow a simple formula and include the following.

• Welcome and housekeeping

• Webinar introduction going over the topic etc.

• Introduction to the Speakers.

• Main discussion on the subject matter.

• Live Q&A with online viewers.

• Closing statements

Engaging content - Use Video

Webinars work much better if you use multimedia content like video. A holding video before the event is more engaging than a static slide. Why not commission us to make some video content that covers the main topic?

Webinar duration

In our experience a webinar shouldn't go over an hour and they should be at least 30 minutes. Anything shorter than 30 minutes might make attendees feel like it isn’t worth their time.

See our other webinar guides by searching for webinar on our blog search box.


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